Buyer activity in H1 2026 was also led by the US, which represented approximately 37% of acquirers, followed by Japan and the United Kingdom at 10% and 9%, respectively. The buyer landscape remained highly international, with acquirers seeking access to mobile growth, regional talent, platform technology, and scalable content across borders. Gaming M&A continued to operate as a global market rather than a domestic consolidation story. 

This pattern underscores the global and cross-border nature of Gaming M&A, where acquirers increasingly look beyond domestic markets to access growth opportunities, talent, and scalable content worldwide. Dealmaking remained highly international as 49% of transactions were cross-border. 

Seller activity in H1 2026 was concentrated mainly in the US, which accounted for approximately 36% of targets, solidifying its role as the largest Gaming M&A hub. Japan and the United Kingdom followed with 12% and 11% of total transactions, respectively, highlighting continued activity across both Western and Asian gaming hubs. Canada and Germany also contributed to deal flow, while smaller markets across Europe, Asia, and Latin America added to a more fragmented global seller base. This distribution shows that attractive gaming assets are increasingly sourced beyond the traditional US market, particularly in regions with strong development talent and mobile expertise.